Thus, our team decided to study about cosmetic market in China. We found that foreign companies like L’Oreal, Procter & Gamble Co and Shiseido have large portion of the China’s cosmetics market share while Korean companies have little portion of that. However, Korean beauty products also have high quality and Chinese people are favorable to Korean products. In other words, it is hard to under
wave in International society
Korea culture is becoming hot issue in international society. Although it’s not major break out debut. People in many country around world isstarting to pay attention to this new culture wave in to their mp3 player, dvd playerand their television. They might not understand korean language in 100% but this new trend has something that appeals people in the wor
these day more and more Americans are knowing Korea.
-Especially they come up with Korean food when they think about Korea.
-even though there are a few Korean restaurants in the American now,
Korean restaurants can success in the future
-well-being trend!(more and more Americans are interested in Korean foodincreasing number of vegetarian )
-Korean government establish globalization of K
3. ST strategy
(1) 'Korean beauty Appearance' and 'There are many similar hotels'
Emphasize Commodore's beautiful appearance, old tradition, and history to differentiate itself from the competition. Because Nampo-dong is the center of Busan, there are many similar grade hotels. So, Commodore have to operate the hotel way to emphasize Korean beauty, tradition, history, and so on.
LANCOME, SHISEIDO, DIOR, etc.
-Tint cosmetics is the foreign brand and Koran brands each have seized by halves. Cleansing products, rather than Chinese brand.
(2) Korean low cost brand popularity, price and high quality satisfaction
- China consumers perceive Korean cosmetics, other than a foreign brand, the low price and good quality products. THE FACE SHOP, SKIN FOOD, such as college
interest and activities
Social networks connect people at low cost
Early social networking sites started out as generalized sites
The first online social network site was started in 1997, called Sixdegrees.com
Personal web place popular in U.S.
Communication with friends, Information exchange…
The most popular
SNS service in Korea.
It has much possibility in Korean S
He argues that an analysis of results from post-independence Korean elections support the thesis that the regional pattern follows self-interest, not emotional ties. So, we are asking why people have the preferences they do is a different question than asking whether those preferences are expressed through democratic means.
This rest of this chapter is organized in four sections. In the secon
interested in make-up
② Geographical variables: the capital-centered region, dominant commercial market much floating population and online system (support exceptional places)
③ Socio-cultural variables: Consumption pattern (emotional consumption culture →rational consumption culture) from shrinking mind derived from the recession.
(2) Target
① Age: Women in late teens to early t
The Beginning of the koreanwave
What is the “KoreanWave”?
The Koreanwave means Korean popular culture in other countries, especially in
Asian countries come more and more popular. “KoreanWave” is a phenomenon
that is manufactured by the Korean state itself, especially by the culture industry.
Such as film-, TV drama- and other media industries, they not only do good to
Overview
We will be looking at the history of Koreanwave and the current status and the development of Koreanwave over the course of the period. Also, we will be covering the economical, cultural and industrial effects that Koreanwave has brought about. And then, our focus was on discovering the solutions and directions that Koreanwave must follow in order to develop its existence into th